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Data driven location strategy

In a world where transactions are increasingly taking place online, it is becoming more and more important to increase the effectiveness of your business' offline presence. Together with our partners, we provide a proven platform to enable data driven location choices and optimise the existing real estate portfolio.

Goal

A 90% accurate estimate of the revenue of a future location and preventing unnecessary closures and costs.

Method

To provide an understanding of the effectiveness of new shops, we provide a turnover forecast based on internal and external data. The calculation model integrates the impact of location characteristics and environmental factors with travel distances, socio-demographic data and population data. The dataset is loaded into the platform, and we model based on the decisive combination of factors. The client gets access to a user-friendly web-based platform to analyse scenarios themselves.

Data driven location strategy

In a world where transactions are increasingly taking place online, it is becoming more and more important to increase the effectiveness of your business' offline presence. Together with our partners, we provide a proven platform to enable data driven location choices and optimise the existing real estate portfolio.

Goal

A 90% accurate estimate of the revenue of a future location and preventing unnecessary closures and costs.

Method

To provide an understanding of the effectiveness of new shops, we provide a turnover forecast based on internal and external data. The calculation model integrates the impact of location characteristics and environmental factors with travel distances, socio-demographic data and population data. The dataset is loaded into the platform, and we model based on the decisive combination of factors. The client gets access to a user-friendly web-based platform to analyse scenarios themselves.

Webinar Data driven location strategy

How can the retail and real estate market better predict the turnover of new locations?

As a retail company, how can you make maximum use of data and technology to determine the impact of closures and relocations?

In this webinar, colleague Sander Kloppenburg, Practice lead Data Experience, answers the above and other relevant questions in which he elaborates on the why, how and what of data driven location strategy, followed by a demo of our next-gen retail location platform.